The SpikeTV Video Game Awards 2007 have a "most addictive game category". It's sponsored by Mountain Dew. And because of the stupid fuelled/pumped/cranked metaphors the MD guys are using, the category is named:
Most Addictive Game Fuelled by Mountain Dew
...just like that. All in one sentence, as if the game is fuelled, not the award. Of course, Halo 3 had to make it to the nominations - it was, in fact, the only game this year that had a fucking soft drink named after it.